We serve best quality in reasonable price of tea consistently throughout the year to one and all.
A passion for tea and a family vision with a simple belief that high quality tea should be available to one and all. That’s how the journey began in 1994, with the establishment of the Ashoka Industries, at Hinganghat, which is situated just 70km from Nagpur towards Hydrabad N.H.7.
It started its operations with the brand name SWAD and the modest turnover. Over a period of time the organization has grown both in terms of number of brands like SWAD GOLD, SWARG PREMIUM TEA, SWAD LEAF & FAMILY MIX & SWAD YELLOW among which SWAD TEA has become a household name. It was possible only because of the consistent Quality maintained in reasonable price by the organization. Right from procuring tea from different gardens all over Assam.
Due to the established and implemented quality management system the organization has reached various states of India, which includes apart from Maharashtra state like Andhra Pradesh & Madhya Pradesh etc. the company is also in the process of exporting its tea to gulf countries.


  • We believe that our customers & consumers defines the success of our organization and they should be on top of mind.
  • To provide best quality products through sustained Research & Development.
  • To maximize the reach of “SWAD” brands across the globe by catering to desires, needs & expectations of different segments through ‘economical & premium range of products’.
  • We believe that our customers & consumers defines the success of our organization and they should be on top of mind.
  • To foster a barrier free culture of participation and innovation for employees’ growth & contribution.


Ashoka Industries CEO, Mr. Jagdish Mihani received the prestigious ISO 9001:2000 certification for its quality management system. The certificate has been issued by TUV Suddeutschaland India one of the major certification body operating at international level, in the same way company received another prestigious ISO 9001:2008 certificate from QMS (Quality Management System) for processing and packaging tea, the certification audit was carried out by a team of experts.
Achievements District Industrial Center, Wardha awarded Mr. Ashok Mihani (MD) of Ashoka industries as the best industrialist of Wardha district for the year 2004 for the prominent role in business. The Award was given by Mr. S. Choaklingam (collector Wardha dist.)in presence of Mr. Shubhashchandra Jain (regional manager Bank Of India) and Mr. Aparajit (Asst. Manager NABARD).

Eco Friendly High-tech Tea Blending & packaging Plant

The plant is operated by a team of dedicated workers and skilled professionals who ensure adherence to our Food Safety and Quality Policy. Strict and total inspection / verification of incoming tea is done to ensure complete conformity with the samples, which were meticulously selected during Tasting. A fully automated storage and reclaiming system, which is at par with the latest standards in the Food Industry ensures safe keeping and retention of quality. We use food grade packing material, solvent free printing, touch free packing of the best available quality resulting in strong, attractive and safe packaging which is our final presentation to the consumer.
The word Assam one of the seven star of Northest India has become synonym with ‘Worlds best tea’.The state of Assam is world known for its full gutty bright and brisky brew with excellent “creaming down” quality tea. Ashoka industries procure its tea mostly from the state of Assam. It participates in auctions held at centers of north and south India. It evalids various plantation houses on a regular basis to ensure procurement of best quality tea.
The tasting procedure is the major part of selection procedure. During the process the pots and cups are kept serially, then the teas weighing 2.5 gm, are put in it with a measured spoon, then the water which has just come to boiling point, is poured on it and are covered with a lid, the teas are infused for 5-6 minutes. Then the liquior is poured into a cup and the tea are ready for tasting. Now it is the taster turns, he take the sip of the liquior and split, within in that small span of time he has to understand the good and bad qualities of tea, and this way ASHOKA INDUSTRIES serve you with best teas.
Ashoka Industries have fully automated blending machines and vaccum tight packaging machines to assure the freshness of the blends till it reaches our consumer. Our quality assurance team tests the sample from every batch of production and tests it according to standard specification.
Assurance of quality, in whatever you sale is the only parameter which defines an organization survival. So is the case with us. At Ashoka Industries tasting of tea at various stages ,right from procuring /preparing blends and packing is carried out Beautifully. Everyone right from storekeeper to taster packer knows the importance of quality of tea. This among with us as resulted in achieving the ISO 9001:2008 certification for the organization. We at Ashoka Industries follow guidelines let down by USFDA (Food and drug association).In terms of it GMP(good manufacturing practices) and HACCP(Hazard analysis of critical control points).